Marketing
Innovation makes the Big Idea possible
Our solutions are driven by the "Big Idea", not limited by traditional "marketing". That's due to our staff make-up of creative people and innovative programmers. When brainstorming or concepting a solution, we are not limited in our thinking to "How are we going to pull this off?" or stuck using only traditional paradigms of marketing. If the means to bring our idea to life is out there, we'll find it...if not, we'll create it.
Some examples include:
- A non web based interactive sales presentation with highlighted rollovers, a search function, autoloads without any special software, has no font issues and includes what was previously 60 pages of information...all while still allowing individual sheets to be printed on demand by the sales person in the meeting. How? It was an Adobe Acrobat PDF file with rewritten code allowing us to accomplish the special functions we demanded. Adobe did a case study on us in 2000 about our use of their technology.
- Viral Collateral Kit Is it a folder? a presentation? a leave behind? an executive summary? It's all in 1...designed to break apart once it infiltrates a business. Decisions that effect an organization on many levels often require buy-in from senior executives (ultimate decision makers), IT staff, and administrative staff (the ones implementing). Our Viral Collateral Kit is designed with components specifically designed for each of these audiences: An Executive Summary to CEOs, a flip chart presentation for the admin staff to communicate the process, and an IT doc in IT lingo focused on the ease of integration and the benefits of ongoing service. Our client's product priced out from $125,000 - $1,200,000, so it was not a decisions taken lightly. This kit shortened their sales cycle from 2 years to less then 6 months and ultimately was adopted for use throughout their other offices in the UK and Australia.
ThinkCreative's solutions are created with tested and proven, proprietary processes that help ensure the outcomes produce measurable results. With this process, ThinkCreative attacks new problems and challenges them with a fresh perspective.