Member-focused Design

Member Modeling

To be effective, your creative execution needs to be focused on understanding the total member experience, not just a marketing concept. How people, your members and prospective members, make decisions within the context of their lives, needs, and priorities.

It starts with the basics of understanding: What age are they? Male or female? Home-owner or renter? Children or not? But, then it evolves: What organizations are they involved in? What is their psychological profile? What marketing channels do they have a predisposition to?

This data is collected and distilled into usable member models – visual representations of complex relationships and behaviors. By understanding these member models, we move the member to the desired outcome through offline and online experiences - cross-selling and up-selling, merchandising the right products to the right members. It allows us to develop marketing

It's the difference between a cute ad with a clever headline and effective marketing campaign execution that gets people to respond.

A Brochure?

When a client comes to us for help to make a brochure, we are often caught asking "Are you sure that a brochure is the best solution? Tell us a little more about what your are trying to achieve."

Often, we find there are many options that were not yet considered, and sometimes they have more potential than a standard brochure otherwise would.

Where Can You Find This Sign?

On the way to Bellingrath Gardens in Mobile, AL. This direct marketing piece understands the complex nature of making a decision. So they just went ahead and decided for you. So take the river cruise. If you don't enjoy it, don't tell anyone.