Communications Audit

In today's crowded and noisy global marketplace, the importance of the overall image created by an organization's many communications efforts is recognized by most executives. Despite this, however, even the most sophisticated organizations face three problems:

• Change - To maintain competitiveness, many organizations have been compelled to downsize, re-engineer and restructure. In the process of formulating new operations plans - of attempting to do more with less - the continuity of communications often falls victim.
• Decentralization - Another effect of today's competitive pressures is the decentralization of many functions. While less structure and more freedom works to encourage innovation in organizations, it can also play havoc with communications effectiveness. A lack of coordination can produce anything from temporary customer confusion, right through to permanent loss of an invaluable trademark.
• Time - Despite recognition of the importance of protecting an organization's marketplace image through consistent communications, periodic evaluations are often put off. Sometimes more pressing issues keep executives from focusing on the task.

Which of these if not all do you face? Give us just two weeks to conduct an audit and generate the report...and enjoy the benefits of having an insightful, fresh, concerted marketing checklist.