As a marketer, I am aware of the value of a customer "in your house ." That "house" may be your physical branch, your website, mobile application or another important touchpoint. When they are in front of you, you gain opportunity . Got it.
However, it's important not to be 100% isolationist in your marketing. Have some fun. I love this example of the Mailchimp chimp:
First, they've given a voice (albeit, a primate voice) to the organization. Awesome. But notice, he's not trying to sell me anything! Whaaaaa? Check it out:
Here's another:
And another:
Not only is he not selling me another valuable Mailchimp service, but he's actually distracting me with a video. And it's a Youtube video! It's not even on their site! (forgive the dramatic exclamations)
Don't they know I could be captured and enraptured by the the millions of time-wasting kitty and baby videos on Youtube. God forbid that I discover Schmoyoho and never return!
I love it. That is building a brand that people can enjoy. Any departure from hard sales is a good one, I think. Just make a good product, find your market and have fun with it.
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